I like Google’s apparent approach to its iPhone apps’ icons. It seems like they’re using the same black border around their logos to create a family out of disparate services.
It’s the Pokémon effect. You “Gotta Catch ‘Em All” because they make a nice collection and seem to belong together. Maybe I’m the only one with this compulsion, but I definitely downloaded the Shopper app just to even-out that pretty row. Maybe, one day, I’ll use it.
P.S. My background image is tops, huh?